With more and more businesses utilising the power of direct marketing through leaflet distribution in London, here we offer some helpful tips to help you cut through all that noise.
Leaflet design ideas, USPs, Call to actions
In this blog, we will cover leaflet design ideas and tips, message heading, unique selling points, call to actions and more.
How to make your leaflet stand out over everything else
Take a minute to hink about the volume of mail and direct mail advertising we receive on a weekly/monthly/annual basis. It’s quite a lot.
For that reason, your leaflet design has to stand out from the rest and grab the reader’s attention so that it’s not just thrown away.
As with annoying TV adverts, we build an audio and visual defense over time to block out what we are not interested in.
However, when when a great ad reaches out to you (we particularly like the Cadbury’s Dairy Milk Gorilla who plays the drums) it breaks through our advertising defense barriers and connects with us, even if it is on a subconscious level.
Using that approach to your direct mail marketing, your brand/business/service/product will stand out from your competitors.
So, how do you create a killer leaflet for direct mailing?
- BE CLEAR AND PITCH YOUR OFFER IN JUST 1 SENTENCE
- CHOOSE YOUR COLOURS CAREFULLY
- ATTRACT + ENGAGE WITH YOUR AUDIENCE
- CREATE CALL TO ACTIONS
Grab the attention of your audience in the first line.
For example, say you offer a utility switching service to help customers save money on their gas and electricity.
Your intro could be: ‘Reduce Your Bills by 50% Today’ or ‘Save £500 On Your Gas & Electricity Bills’.
By using this simple approach you are telling your potential customers what you offer and how you can help them.
Black & White isn’t always going to stand out from 10-15 other advertisements, but a bold primary colour such as red will, or even certain patterns will help catch the eye.
ATTRACT + ENGAGE
Sometimes a well-crafted image can say so much more than 500 words can.
For example, say you’re selling holidays in Spain. You need to get inside your audience’s head; what would make them pick up the phone and call you?
How about an image of a beautiful beach with a couple relaxing with cocktails in hand?
Grab your audience’s intention immediately!
CREATE CLEAR CALL TO ACTIONS
It’s all well and good having a great leaflet designed which looks pretty and has great content. But if needs to direct your reader to do something. We call this a ‘call to action’.
This could be: ‘visit our website’, or ‘enter this discount code’, or ‘call us today’.
In order for this person to become a customer, they need to undertake an action of some sort. We all need directions and in advertising, we need it even more.
Make sure you include at least 3 call to actions in your leaflet design.
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