The importance of engagement – have your say!

Here at Letterbox Media, a huge percentage of the leaflets we print and distribute are to local people informing them of building work or transport upgrades in their area.

Businesses are not legally obliged to inform residents of disruptive works ahead of them happening, but more and more we are seeing companies such as Transport for London (TfL) proactively communicating upcoming works with residents.

The communications that are sent out regularly to inform about potentially disruptive works are, in the main, information regarding the when/where/what of a project, so residents can plan ahead and minimise inconvenience.

However, organisations such as TfL are also very good at using our service as part of wider consultation into potential works that could happen. Anything that needs planning consent has to, by law, go through a period of ‘public consultation’, where all affected get a chance to input into deliberations, put forward both their concerns or their support, and suggest alternatives based on how the works would affect them.

Buy publicising these consultations and details of how to get involved whether it be sending an email or attending an event – local people are given the opportunity to have their say about potential changes to where they live.

Some people might think that involving the public is asking for trouble. NIMBYs (not in my back yard) get a lot of publicity when it comes to complaining about public works and transport infrastructure. However, it is scientifically proven that if you give people the chance to have their say, they will cause less problems, even if their suggestions aren’t acted upon.

Organisations like Letterbox Media make it easy for organisations to consult with local people and to communicate with them about their plans. A flyer through the door with the information they need can work wonders.

If you’d like to speak with us about designing, printing or distributing leaflets for you as part of a consultation scheme please do give us a call and we’d be happy to help!